Manage Aveda Canada’s Creative Team and collaborate with international business units to design, produce and execute creative projects to represent the Brand’s mission across all platforms.

• Produce and direct all technical aspects of large-scale shows including project budget, talent negotiations, set design, video and photo production, scripts, lighting and sound.

• Manage production of all photo, video and creative content for shows; from creative concept to final edit.

Strategically plan and execute all aspects of marketing, sales and education events including technical production and scripts, production schedules, fiscal budgets, creative content, marketing production and on-site logistics.

• Manage multiple concurrent projects with various departments and develop a strong understanding of all aspects of the project to ensure that communication is clear and that company-wide goals are met at each event.

• Supervise local and national teams of 50 or more event staff and volunteers to ensure all contributors are prepared and that execution of each event is flawless and brand-aligned.

• Plan, manage and execute meetings, conferences, fundraisers, media and destination events across North America for groups of 100 or more.

• Accurately forecast and manage corporate budgets for company events and special projects ranging from $50,000 to $2,000,000 and maximize resources for all projects.

Aveda Earth Month is a national annual fundraising campaign to benefit WaterAid Canada, a non-profit organization that funds clean water projects in East Africa. The campaign engaged over 500 Aveda Salons in Canada and 700 corporate staff to raise an annual goal of $500,000.

• Successfully raised over $5 million to-date through national consumer, client and staff initiatives.

• Independently responsible for the creative development and direction of the campaign including marketing materials, digital tools, website and donor platform development, social media, merchandise and public relations.

• Manage campaign budget and maximize donations to charity partner though strict expense controls and facilitation of sponsorships to execute a successful campaign.

• Produce documentary-style campaign films designed to compel new and existing fundraisers and donors on a national scale.

• Create and communicate campaign content that represents communities in need authentically and respectfully.